Welcome to HDSLR Moviemaker and I sincerely hope that you enjoy and get value from the content of the website. We will be regularly approaching HD video from every angle and telling you how to get the best results and – crucially – how to make it pay for itself.
In this months issue of HDSLR Moviemaker magazine
Still photographers have known for some time that they had the tools to produce professional quality video footage in their kitbag already but, for many, coupling that realisation with a clear idea of how to make commercial capital out of it was a connection too far. The assumption was that it might be possible to, perhaps, shoot a little video while covering a wedding to make some extra income here, but beyond this they were at a loss to see where other markets could be found.
Of course, it is fair to say that video, while having much in common with photography, does require a completely different mindset, and there is no reason why someone who has vast experience of shooting and marketing still images should find it easy to understand where the demand for film production might come from. However, if you’re prepared to enter this market with an open mind and to look for opportunities in new areas then the refreshing fact is there are opportunities out there, and it is possible to find the work you need.
One of the reasons for this is that while camera manufacturers have been handing us the tools to shoot HD video alongside our stills, the technological world has also been moving swiftly on several other fronts. Already it’s possible to stream movies and to access a whole range of services on our home computers, smartphones and tablets, and you can bet that what we’re looking at now will appear impossibly outdated and ‘old tech’ in maybe just five or ten years time.
The point is this: we’re already looking at an increasing number of websites hosting video content, and this area is going to explode in the next few years. Which is why I found it so fascinating recently to interview Anton Lorimer, a videographer based in California. Anton hasn’t come from a background in photography, rather he was an engineer in Silicon Valley, but he had an urge to develop a creative career and a keen eye for an opportunity. He’s now making About Me short movies for a whole range of individual and corporate clients, and charging between $5000 and $10,000 for each production.
Anton’s story appears in this issue of Movie Maker, and I urge you to take a look because it’s fascinating to see how he’s carved out his niche and how well he’s now doing. He finishes by telling how his market is “increasing by leaps and bounds”, and as someone who is at the forefront of technology he’s established a lead over others who might fancy a piece of this particular action.
The demand for high-quality films is going to grow. So, get ahead of the game, be prepared and make sure that the world knows you’re out there, and you could be doing as well as Anton in the next few years.
Terry Hope - Editor